Job Description

Become a Dream Maker for our most loyal customers. We’re looking for a Loyalty Marketing Manager to lead the growth of our David’s Diamond Loyalty Program—driving membership, engagement, and revenue through innovative strategies and partnerships. This role is perfect for a strategic, data-driven marketer with hands-on experience in loyalty programs, omnichannel campaigns, and creative promotions that inspire repeat purchases. If you’re passionate about creating unforgettable customer experiences and delivering measurable results, join us.

This is a remote position with preference for candidates in Eastern or Central time zones.

We Make Dreams Happen!

The Loyalty Marketing Manager is a strategic, results driven leader, primarily responsible for growing our David’s Diamond Loyalty Program. This role is responsible for driving membership growth, engagement, and revenue through innovative loyalty marketing strategies, partnerships, and promotions. The ideal candidate has hands-on experience in loyalty program management, partnership development, and omnichannel marketing campaigns that drive both traffic and sales.

Key Responsibilities:

• Develop and execute the overall strategy for David’s Diamond Loyalty Program to maximize membership growth, retention, and engagement.
• Analyze program performance metrics, customer behavior, and sales data to inform strategy and optimize campaigns.
• Identify opportunities for both paid and free loyalty programs, including tiered memberships, VIP experiences, and other engagement models.

• Build and manage partnerships with external brands to provide compelling perks, offers, and co-branded experiences for members.
• Develop creative offers, promotions, gifts with purchase, sweepstakes, and other loyalty incentives that drive both acquisition and repeat purchase behavior.
• Collaborate with internal merchandising, e-commerce, and retail teams to ensure program offers are aligned with business objectives and seasonal initiatives.

• Plan, execute, and optimize multi-channel campaigns (email, social, in-store, digital advertising) that drive loyalty engagement, traffic, and revenue.
• Work cross-functionally with channel leads (e.g., email/CRM, social, website, stores, content, PR) to deliver on loyalty strategies and initiatives.
• Oversee the implementation of tactics, track campaign performance, and pivot strategies as needed to ensure success.
• Manage special initiatives including giveaways, sweepstakes, limited-time promotions, and seasonal loyalty campaigns.

• Manage marketing and promotional budgets for loyalty campaigns, ensuring maximum ROI on all initiatives.
• Monitor KPIs, track performance against goals, and prepare reports for leadership on membership growth, engagement, and campaign ROI.
• Partner with CRM, digital, social and marketing teams to create seamless, personalized, and engaging experiences for loyalty members across all touchpoints.

• Continuously monitor member feedback and insights to improve program features, offers, and overall satisfaction.
• Work closely with product, merchandising, digital, retail, and analytics teams to ensure loyalty program initiatives support broader business objectives.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in loyalty marketing or customer engagement programs.
• Proven track record of growing membership programs, while driving traffic and revenue through loyalty initiatives.
• Experience managing partnerships and developing co-branded offers with external brands.
• Strong analytical skills with the ability to interpret data, identify trends, and make strategic recommendations.
• Experience managing promotional loyalty budgets and optimizing ROI.
• Excellent communication, project management, and collaboration skills, with proven experience working cross-functionally.

Preferred Qualifications:

• Experience in retail, fashion, or bridal industries
• Knowledge of loyalty platforms and CRM systems
• Experience with both digital and in-store loyalty activation

Key Competencies:

• Strategic thinker with creative problem-solving abilities.
• Data-driven decision-maker with a passion for customer experience.
• Ability to manage multiple projects and initiatives in a fast-paced environment.
• Strong cross-functional collaboration skills.

Now that we’ve popped the question, please say “I do”.

 Full Time Opportunity – A comprehensive benefits package is available.

• Rewarding Environment and Competitive Pay
• Generous Team Member Discount After First Pay Period
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance
• 401K Program
• Paid Vacation, Sick Days & Holidays
• Pet Benefits

Love wins when love is for Everyone!

Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable.  

David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at humanresources@dbi.com or 610.943.5048 if you need accommodation at any stage of the application process or want more information on our accommodation policies.

Policy: Candidate Use of AI in Live Interviews

We conduct interviews to evaluate each candidate's own knowledge, judgment, and communication. During any live interview (virtual or in-person), candidates must not use real-time generative AI tools to compose or feed their answers. Candidates may us assistive technologies (e.g., screen, readers, live captions) and may request reasonable accommodation in advance. 

Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job.  Actual duties and responsibilities will vary. The standard base pay range for this role is posted with a minimum and maximum rate.

The starting rate of pay offered will vary based on factors including but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range 74,800-93,500-112,000 is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate.

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