Marketing Lead (Developers) Job at Trunk.io, San Francisco, CA

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  • Trunk.io
  • San Francisco, CA

Job Description

At Trunk our mission is to help teams create high-quality software quickly. AI has made writing code 10x faster but shipping is still painfully slow. The bottleneck has shifted downstream - to merge conflicts flaky tests inconsistent code quality and dozens of other frictions that drain productivity and morale. Engineering teams that can stay focused on designing implementing and delivering software will build magical high-quality projects - and theyll be happier doing it. Were building a CI Reliability Platform that empowers teams to land code faster and develop happier.

Our founders launched Trunk in 2021 after designing delivering and scaling software at Uber Google YouTube and Microsoft. We raised a $25M Series A led by Initialized Capital (Garry Tan) and a16z (Peter Levine) with investments from Haystack Ventures Garage VC and the founders of GitHub (Tom Preston-Werner) Apollo GraphQL (Geoff Schmidt) Algolia (Nicolas Dessaigne) and (Oleg Rogynsky).

Were looking for a marketing aficionado who thrives in the creative chaos of early-stage startups. Youve built pipelines at a tech company before and loved the variety - producing customer success stories one day coordinating events the next rolling out ad campaigns the day after. As our sole marketing hire youll have the freedom to own the entire marketing function. If youre energized by the challenge of making developers care about tooling to increase their productivity and get a kick out of seeing your work directly move the revenue needle this role is for you.

What youll do

  • Own the marketing strategy and execution - Design and run campaigns across both bottom-up (developer-led community) and top-down (enterprise ABM executive messaging) motions. Drive pipeline from first touch through enterprise adoption.
  • Build enterprise demand generation - Execute campaigns targeting large engineering orgs create executive-level positioning for Directors/VPs/CTOs and enable Sales with competitive intel messaging and materials that close deals.
  • Create technical content that converts - Write and coordinate blogs case studies comparison pages and documentation that educates developers and drives inbound traffic. Partner with DevRel and Product to tell authentic technical stories.
  • Optimize paid and organic acquisition - Own the full funnel from awareness to SQL. Manage community sponsorships paid campaigns SEO content distribution and events. Set up attribution and kill what doesnt work.
  • Launch products and be the cross-functional hub - Own GTM for new releases. Work embedded with DevRel Product Engineering and Sales to amplify technical content shape roadmap with market insights and build systems that make the whole company better at marketing.

Were looking for

  • 5-7 years of B2B marketing experience with at least 3 years of marketing to developers or technical audiences
  • Proven demand generation chops - Track record of building and scaling acquisition funnels with measurable impact on pipeline and revenue
  • Exceptional writing for technical audiences - Portfolio of blog posts landing pages or technical content that resonates with engineers (please share samples in application)
  • Resourceful executor with startup DNA - Youve thrived in lean environments where youve personally built landing pages written ad copy managed event logistics created sales decks and jumped in wherever needed to move the needle
  • Cross-functional collaboration - Experience partnering with Product Sales and DevRel/Community teams in fast-moving environments

Nice to have

  • Built marketing at Series A-C stage startups - as an early hire
  • Worked in developer productivity categories (devtools infrastructure API) and understand developer workflows pain points and buying behavior
  • Managed agencies or contractors to extend your leverage
  • Technical background
  • Based in SF/Bay Area and comfortable with Pacific Time working hours

What we offer

  • Unlimited PTO
  • Competitive salary and equity
  • Work-life balance
  • Flexibility to be fully or partly remote
  • Up to $200/month stipend for coworking space for remote folks
  • Few meetings so you can ship fast and focus on building
  • One Medical membership on us!
  • Top-notch medical dental vision short-term disability long-term disability and life insurance
  • All insurance is 100% company-paid ($0 premiums) for employees and highly subsidized for dependents
  • FSA HSA with company contributions and pre-tax commuter benefits
  • 401(k) plan
  • Paid parental leave ( up to 12 weeks)

The salary and equity range for this role are: $170K - $190K and .14% - .18%.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Job Tags

Full time, Temporary work, For contractors, Remote work, Shift work,

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